You might see something -- anything at all -- and tie that particular thing to a
past memory of yours. Another person -- your significant other, a coworker,
your great uncle -- looks at that item and sees something completely different.
Take that personal meaning for an item and transform it into a way that works
for your business. The item could be anything at all but for ease and
convenience let's use the Kan
Kooler. When you look at it, you
might imagine a cold can of beer after mowing the lawn on a Saturday in July.
Your wife sees it as a can of diet soda that keeps her going through that
mid-afternoon slump. Your boss uses it to make sure that a can of orange juice
stays icy before his 9:00 AM meeting. Your uncle finds that his protein shake
stays at the right temperature. See, how one small marketing product means so
much to so many? You might think that only one or two particular demographics could
use a specific promotional item. But the truth is that so many find value in
that one product. What's holding you back from choosing something for your next
tradeshow or seminar? Pick something and you'll reach the masses.
Monday, June 8, 2015
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