Monday, June 8, 2015

With Just One... Reaching Many

You might see something -- anything  at all -- and tie that particular thing to a past memory of yours. Another person -- your significant other, a coworker, your great uncle -- looks at that item and sees something completely different. Take that personal meaning for an item and transform it into a way that works for your business. The item could be anything at all but for ease and convenience let's use the Kan Kooler.  When you look at it, you might imagine a cold can of beer after mowing the lawn on a Saturday in July. Your wife sees it as a can of diet soda that keeps her going through that mid-afternoon slump. Your boss uses it to make sure that a can of orange juice stays icy before his 9:00 AM meeting. Your uncle finds that his protein shake stays at the right temperature. See, how one small marketing product means so much to so many? You might think that only one or two particular demographics could use a specific promotional item. But the truth is that so many find value in that one product. What's holding you back from choosing something for your next tradeshow or seminar? Pick something and you'll reach the masses. 

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