A Big Kahuna of a Giveaway

While spending the day at Dover International Speedway yesterday for the Nascar Sprint Cup Series, I realized something quite amazing. Sure there was thousands of race fans wearing apparel for their favorite drivers. But there was something else that really caught my eye. The pre-race carnival atmosphere complete with promoter tents and events was jam-packed with marketing and promotions. Everyone had something to hand to passersby. Race sponsors offered games, literature, coupons for freebies, and giveaways. LOTS of giveaways. What's in a giveaway? Well, you can surely use a toy or device that is closely tied to your product (i.e. a bacon distributor was giving out pig keychains). Or you can simply use something universal (mugs, baseball caps, pens) that you know anyone of any age would use. For summertime promotions, I think the Big Kahuna Bottle Opener is great. It's memorable, colorful, capable of opening any cold bottle, and small enough that a recipient can slip it into a purse or pocket.  The giveaway that you choose really means something when it is plugged with something from your company -- a coupon, business card, corporate literature. It helps your information to stand out and helps to ensure that your material will be read.