Wishing You Bon Voyage and Many Years of Being a Customer

Now that it's June many of us are planning getaways, vacations, and trips with the family, the significant other, with friends, or even by ourselves. Those in the hospitality industry know that a kitschy product like a sandal luggage tag could turn into something of major significance. By giving these eye-catching luggage tags to customers for free, you're likely to snag the attention of someone who hasn't ever used your service and that could spell out not only a brand new customer but a long lasting one. It also could mean that the client you thought would only be a one-time customer turns out to be a willing one for many years to come. It's like a coupon from a restaurant. Lure a new customer in with that coupon, treat him or her well, provide excellent service, and you've likely kept that customer. That new customer might become someone who uses your service or product for years. If that service is great, he or she may even tell others, which is the result you are hoping for. So, how could you afford not to give promotional items to your customers and potential customers? The answer is you really can't. You just never know when one item -- small or big -- will end up being the hook that grabs a new customer -- or keeps an old one.