On a Budget But Still Catching Everyone's Eye

What name do you see every morning? I mean, what name is on that coffee cup that you reach for when you sit down at your desk at 8:00 AM? Is it your company's name? If it isn't, it darn well should be. Every employee in your company -- whether yours is a small office of five workers or a corporate headquarters with 1,000 -- should have that white budget mug on their desks or prominently displayed on a shelf. Why, you ask? Something as simple and universal in the American business like a coffee mug can and should be a marketing message all its own. Why not use this symbol of the American pick me up to bring your business front and center? And when I say every employee should have one of these mugs out in the open, I mean it. A message is more effective when it's repeated. Seeing it everywhere one goes helps ensure that it stays in the mind. And you want that sort of mindset from your employees just as you do for your customers. Here's another tidbit. Every person who walks through your door should receive one of these mugs. No questions asked. No business needs to be conducted. But again, a simple message on a simple mug keeps your business in the minds of everyone around you.