
What name do you see every morning? I mean, what
name is on that coffee cup that you reach for when you sit down at your desk at
8:00 AM? Is it your company's name? If it isn't, it darn well should be. Every
employee in your company -- whether yours is a small office of five workers or
a corporate headquarters with 1,000 -- should have that
white budget mug on their
desks or prominently displayed on a shelf. Why, you ask? Something as simple
and universal in the American business like a coffee mug can and should be a
marketing message all its own. Why not use this symbol of the American pick me
up to bring your business front and center? And when I say every employee
should have one of these mugs out in the open, I mean it. A message is more
effective when it's repeated. Seeing it everywhere one goes helps ensure that
it stays in the mind. And you want that sort of mindset from your employees
just as you do for your customers. Here's another tidbit. Every person who
walks through your door should receive one of these mugs. No questions asked.
No business needs to be conducted. But again, a simple message on a simple mug
keeps your business in the minds of everyone around you.
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