Become an Icon

What's in a name? If you need to ask yourself this question, think about the following: Kleenex, McDonald's, "Let's Move," and the American Cancer Society. You could be any place on the planet and see a box of Kleenex or a McDonald's sign and you immediately know what those words mean. Imagine if your business name was as recognizable. What would you do to get your business into the mindset of the masses? Good marketing campaigns use giveaways to get people to open your company's front door. Whether you are a restaurant, a law office, a printer, a daycare center, a tax professional, a mattress store, or any other business out there, utilize advertising and marketing to give your name instant recognition. Now, choose a giveaway -- the Barcelona pen is a good one -- and every time someone uses your services or buys your product, present them with it. The next time you go to a networking event, give these pens to everyone that you speak with. Dole them out to people you meet who are interested in your business but might be on the fence about trying your company because they already have a similar service or product that they use. Simple tools can be the push people need to connect with your business.