Monday, May 18, 2015

Be Sweet to Your Prospects

We could all use a little more sweetness in our days. I know your clients and customers certainly could. With patriotic feelings in full swing during the summer months (think Memorial Day and the Fourth of July) doesn't it just make sense to have a bowl of M&Ms American Flag Theme Packs available at the front desk for visitors? Why not have these tiny packs at your next event table, convention, seminar or workshop? You can include them in giveaway bags, too. Attach them to appointment reminder cards for patients. Include them with a business card to a potential new client. Leave several packs behind as you say your goodbyes at an appointment. You should be memorable with your presentations to clients and partners. Have poise, speak clearly, look people in the eye, have a firm handshake, and always return messages promptly. But sometimes a little something extra ensures that your message is committed to memory. Leave something small behind to remind them -- like these M&Ms -- to call or email YOU the next time they need your product or service.

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