You Too Can Be an Icon

Meryl Streep. Coca-Cola. DreamWorks Animation. Macy's. What do all of these things have in common? Well, you might say, they are something (or someone) I'd recognize if I saw their face or logo. Of course! Each of these things has become a brand of sorts. You see a logo for Macy's and you instantly put it together with a shopping experience. Meryl Streep's face reminds you of a movie that she was in. What do all of these things have to do with your business? They've all become well-known, popular, American icons that millions of people recognize. Wouldn't you love to have this happen to your business?  Becoming an icon requires marketing and getting in front of people. Make sure that whenever you meet someone, you talk up your company, explain what you do, and share how you can help this potential lead. Oh, and don't forget to leave a calling card of sorts -- yes, your business card, but also a small token that is memorable like the metal whistle/key ring. Small means that it's easy for the recipient to stick into a pocket or purse. Memorable means that you and your message won't be forgotten. Now go out there and build your iconic brand!