
Meryl Streep. Coca-Cola. DreamWorks Animation.
Macy's. What do all of these things have in common? Well, you might say, they
are something (or someone) I'd recognize if I saw their face or logo. Of
course! Each of these things has become a brand of sorts. You see a logo for
Macy's and you instantly put it together with a shopping experience. Meryl
Streep's face reminds you of a movie that she was in. What do all of these
things have to do with your business? They've all become well-known, popular,
American icons that millions of people recognize. Wouldn't you love to have
this happen to
your business? Becoming an icon requires marketing and
getting in front of people. Make sure that whenever you meet someone, you talk
up your company, explain what you do, and share how you can help this potential
lead. Oh, and don't forget to leave a calling card of sorts -- yes, your
business card, but also a small token that is memorable like the
metal whistle/key ring.
Small means that it's easy for the recipient to stick into a pocket or purse.
Memorable means that you and your message won't be forgotten. Now go out there
and build your iconic brand!
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