Monday, September 29, 2014

Dressed to Impress

Workshops and seminars. Tradeshows and vendor fairs. Client visits. Employee functions. When people come together, it's important that they represent your brand boldly. But professionalism and uniformity also help to ensure that your brand is remembered in a positive light. Make sure your employees always denote what your company is all about without forgetting that professionalism counts. Take the Sport-Tek Dry Zone Colorblock Raglan Sport Shirt for example. It is available in seven different color combinations, contains moisture-wicking fabric to keep the wearer cool, and offers odor-fighting properties. Did I mention that the colorblock effect adds a modern twist on the typical polo shirt? It just looks great on whoever happens to be wearing it. And from my years of working in the marketing department of a company, I have learned that employees' appropriate dress is just as important as the glossy brochures that an organization will spend thousands of precious dollars on. Appearance means everything! Make sure your employees are outfitted properly to represent your company at every kind of function. It's marketing at the most basic level for your organization.

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