Dressed to Impress

Workshops and seminars. Tradeshows and vendor fairs. Client visits. Employee functions. When people come together, it's important that they represent your brand boldly. But professionalism and uniformity also help to ensure that your brand is remembered in a positive light. Make sure your employees always denote what your company is all about without forgetting that professionalism counts. Take the Sport-Tek Dry Zone Colorblock Raglan Sport Shirt for example. It is available in seven different color combinations, contains moisture-wicking fabric to keep the wearer cool, and offers odor-fighting properties. Did I mention that the colorblock effect adds a modern twist on the typical polo shirt? It just looks great on whoever happens to be wearing it. And from my years of working in the marketing department of a company, I have learned that employees' appropriate dress is just as important as the glossy brochures that an organization will spend thousands of precious dollars on. Appearance means everything! Make sure your employees are outfitted properly to represent your company at every kind of function. It's marketing at the most basic level for your organization.

Winding It Up for a Great Cause

Every October the color changes and I'm not just talking about falling leaves. Pink is the color of choice for many because it is Breast Cancer Awareness Month, an annual campaign to encourage everyone to be mindful of this disease. Raising awareness isn't just about reminding us of those we have loved and lost to breast cancer or those who are in remission. The purpose of BCAM is to support early detection like doctor visits and mammograms while providing support to those living with and caring for men and women with the disease. My own mom is a two-time breast cancer survivor so the color pink is especially meaningful to me. With so many walks, bake sales and fundraising events planned and healthcare facilities and doctors' offices promoting mammograms and early detection, I can think of no better promotional item for the month of October than the Pink Ribbon Lady Walking Winder. She's adorable, fun, and yet still promoting good health and early detection. Wouldn't she look great in an office, on a desk, on a kitchen's window sill, or on a shelf? I certainly think so. She's here to make us all aware of breast cancer and a reminder that we can do something to help stomp out this awful disease.

A Bite to Eat Markets Your Corporate Identity

Healthy or unhealthy, salad or burger, breakfast or brunch. Some of us nosh throughout the day. Others prefer a hearty meal. The truth of the matter is that we all eat. We might work the second shift. We may be on the road at noon. Some of us might leave the house at 4AM, while others back out of the driveway at 4PM. Whatever the case, the truth is, we all need to munch on something now and then. And since every person has this need, wouldn't it be something if there was a promotional item that catered to the need whether the individual was crunching on carrot sticks or pork rinds? Well, guess what, there is! The Non-Woven Insulated Lunch Bag is where it's at. Now, here's the best part. It doesn't matter if you're recipient is a carnivore or vegan, a child or a thirtysomething, a blue collar worker or an executive. Anyone can use this. Which means that all you need to do is put your logo or company name on this lunch bag and let it do all the marketing for you. And even if it's considered a lunch bag, trust me, it can be used to pack granola bars and fruit for breakfast or cookies and yogurt for snacks as well as beverages.

You Too Can Be an Icon

Meryl Streep. Coca-Cola. DreamWorks Animation. Macy's. What do all of these things have in common? Well, you might say, they are something (or someone) I'd recognize if I saw their face or logo. Of course! Each of these things has become a brand of sorts. You see a logo for Macy's and you instantly put it together with a shopping experience. Meryl Streep's face reminds you of a movie that she was in. What do all of these things have to do with your business? They've all become well-known, popular, American icons that millions of people recognize. Wouldn't you love to have this happen to your business?  Becoming an icon requires marketing and getting in front of people. Make sure that whenever you meet someone, you talk up your company, explain what you do, and share how you can help this potential lead. Oh, and don't forget to leave a calling card of sorts -- yes, your business card, but also a small token that is memorable like the metal whistle/key ring. Small means that it's easy for the recipient to stick into a pocket or purse. Memorable means that you and your message won't be forgotten. Now go out there and build your iconic brand!

A License to Market Your Business

Calling all car dealers, sports organizations, schools and colleges, insurance companies, dentists, nonprofit organizations, retail chains, restaurants, and any other company/organization/business you can think of. You know people who drive cars, don't you? These people (i.e. neighbors, friends, Aunt Mary, Reverend Francis, Dr. Jones, Mrs. Weiss, and Mr. Roberts) all drive cars. Well, maybe not all of them drive cars, but an SUV, a conversion van, a dump truck, whatever. Some sort of vehicle with at least four tires is what we are aiming for. And what do every single one of these people have in regards to these vehicles? License plates! So, what does a license plate mean for your business? A universal license plate frame has incredible marketing value and potential. It exposes your business name for everyone to see. Consider this promotional item a walking billboard advertising YOU. There are seven color choices to pick from and you tailor the frame with a message that puts your business out there -- for every driver on the road to see. So much potential for opportunities… such a little promo item.