
Advertising your company and its products and
services doesn't have to be a major chore. In fact, it should be fun, exciting,
ever changing. If you're stuck in a rut with how you promote your business, the
message may get muddled. Change tactics. Try new things. Promote your products
and services with a new angle. Evolve your business into the next quarter, the
next year, the next decade. Purchase new promotional items for giveaways and
gifts and use them. Make sure that no salesperson ever departs from a meeting
with a potential customer without leaving a business card and a promo item.
Doing so leaves a lasting impression in that lead's mind -- more so than just
another business card in a pocket, Rolodex, or on a desk. The
@Paper Clip is small
enough for salespeople to tote around yet big enough to boldly promote your
business name. It's a usable, durable, and a needed item and it doesn't put a
major dent in your marketing budget, so you still have plenty of dollars for
glossy brochures, presentations, and media.
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