Building Teams One Shirt at a Time

There's something so amazing about work affiliated softball leagues. I find it really terrific that people who see each other for eight (or more) hours a day during the week still enjoy the camaraderie of their fellow peers after hours. Of course, they are all dusty and sweaty. They might not have won the most recent game, but chances are there is a lot of laughter coming from the bench. Does your company have one of these after work teams? Have you considered that such a team of your own employees could be a marketing tool for you during the off hours? Put each teammate in the Port & Company T-Shirt with your corporate name on the back and you've got your own personal marketing message outside of the office. And the best part is you don't even have to be up to bat! While you're at home or at a corporate dinner, you've got Gary from accounting and Charlotte from administrative services working your marketing program. All this comes simply from wearing the t-shirt that you provided. It doesn't even feel like marketing. But it truly is because your name is seen from every angle.