A Drink of Water Could Land You New Business Opportunities

If you've ever participated in a walk, run, or other fitness event with the proceeds going to charity, you've most likely seen the 12 oz. bottled natural spring water twist cap. They are typically handed out to participants for hydration purposes before, during, and after the event. You could literally see hundreds of people walking around with these bottles sipping and guzzling. Hmmm. Now, doesn't that seem like a great way to get your company name in front of people? Wouldn't it make a lot of sense for your company's name to be on that water bottle's label? It sure does! It's like a marketing campaign right at every water drinker's fingertips. Chances are, most people will be drinking multiple bottles of water, maybe even taking an extra one to drink during the journey home. Each time your message is right there, right in the hands of the multitudes. And those multitudes could be your newest customers. It's easy to get your marketing message out to the masses and you don't always need a TV ad, a glossy brochure, or an expensive giveaway to do it. Sometimes a tag line on a simple bottle of water is all it takes to boost your business.

Small and Memorable Keeps You in Their Minds

Advertising your company and its products and services doesn't have to be a major chore. In fact, it should be fun, exciting, ever changing. If you're stuck in a rut with how you promote your business, the message may get muddled. Change tactics. Try new things. Promote your products and services with a new angle. Evolve your business into the next quarter, the next year, the next decade. Purchase new promotional items for giveaways and gifts and use them. Make sure that no salesperson ever departs from a meeting with a potential customer without leaving a business card and a promo item. Doing so leaves a lasting impression in that lead's mind -- more so than just another business card in a pocket, Rolodex, or on a desk. The @Paper Clip is small enough for salespeople to tote around yet big enough to boldly promote your business name. It's a usable, durable, and a needed item and it doesn't put a major dent in your marketing budget, so you still have plenty of dollars for glossy brochures, presentations, and media.

Building Teams One Shirt at a Time

There's something so amazing about work affiliated softball leagues. I find it really terrific that people who see each other for eight (or more) hours a day during the week still enjoy the camaraderie of their fellow peers after hours. Of course, they are all dusty and sweaty. They might not have won the most recent game, but chances are there is a lot of laughter coming from the bench. Does your company have one of these after work teams? Have you considered that such a team of your own employees could be a marketing tool for you during the off hours? Put each teammate in the Port & Company T-Shirt with your corporate name on the back and you've got your own personal marketing message outside of the office. And the best part is you don't even have to be up to bat! While you're at home or at a corporate dinner, you've got Gary from accounting and Charlotte from administrative services working your marketing program. All this comes simply from wearing the t-shirt that you provided. It doesn't even feel like marketing. But it truly is because your name is seen from every angle.

Something for Everyone in One Simple Item

Here's something to think about. What promotional item attracts the interest of schoolchildren, math teachers, crossword puzzle solvers, and tax preparers? It's the Buy/Write pencil. This goodie is the perfect giveaway at your next fundraiser, corporate event, tradeshow, conference, or meeting. In fact, I've handed these pencils out myself at fundraising events and outings for a local nonprofit organization that I'm involved with. Each pencil is engraved with our nonprofit's name, Web site address, and phone number. Here's the great thing: we've gotten phone calls and Web site inquiries from interested people as well as from generous donors. Isn't it funny how something so simple can reach so many people? It's a great item to spend your precious marketing bucks on because even in today's technologically connected world, everyone you know still needs pencils for solving puzzles, jotting down lists, balancing checkbooks, and working through algebra problems. This pencil is a simple promotional item with a big message and a large audience. Now call Gimmees and order yours today! You won't regret it.