Monday, February 23, 2015

Target Pet Owners for Marketing Opportunities

Americans love their pets.  An American Pet Products Association report found that in 2012, 83.3 million Americans owned a dog while 95.6 million people had a cat. That's a lot of pets and a lot of pet owners and a lot of individuals that your pet-oriented business could (and should) be targeting. Do you hear me pet sitters, pet therapy teams, veterinarians, pet food and toy suppliers, kennels, groomers, doggie daycare centers, and every other business that associates with the cute, cuddly, fluffy, and tail-wagging animals that many of us refer to as our "kids?" Consider the Paw Letter Slitter emblazoned with your corporate name and phone number or Web page. It's a great giveaway for clients and prospects as well as partners. Imagine how many veterinary clients you could reach simply by handing this item over each time a new pet owner walks through the door. Or what about leaving this letter slitter with each bill for your pet sitting business? Include one with every grooming appointment. A small token gift is all that is needed to market you to new faces. And it never hurts to market your business to long time customers, too.

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