Tuesday, February 17, 2015

A Spoonful of Common Sense without Spending a Lot of Cents

One of the best promotional items I have personally ever received is probably among the simplest in my house. It's the medicine spoon, and a pharmacist gave it to me once when I had to go pick up a bottle of amoxicillin for my feverish son. This has been a wonderful addition because not only have I used it for my kids, but also for myself and even the dog. The spoon is made of durable plastic, measure up to two teaspoons and is dishwasher safe. Who could use this spoon? Anyone! Who should use this as a promotional item? Doctor's offices (including pediatricians), pharmacies, and hospitals are all ideal candidates. For conferences and workshops on health topics, I suggest that you order several hundred to distribute to attendees. Simple and inexpensive means it won't put a dent in your marketing budget. Effective and promotional means it keeps your business in the collective thoughts of your recipients every time they use it. Know that this medicine spoon is something that really will be used. It's a great opportunity to give a promo item that will reach many.

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