Monday, December 14, 2015

A Message We Can Wear

Sporting a bandana isn't just a fashion statement. It's also a promotional tool. Yes, that's right. It's out there pushing your brand while you don't have to do a thing. How do I know this? Whenever I pick up my dog from the groomer, she is sporting a cute and colorful bandana that complements the month we're in (i.e. flags for July, apples in September).  It's a nice touch to see when my pooch is presented to me. But what I noticed on that cute bandana is the grooming business's name and phone number. Nice! See how something that makes Fifi or Fido look festive is actually getting its name out there? That's smart marketing. But the bandana isn't just for animal-friendly businesses. They are ideal for giveaways at tradeshows, parties and celebrations, games and sporting events, and in goodie bags. Add your business name to the colorful bandana and you got a bright message. 

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