Sporting a bandana isn't just a
fashion statement. It's also a promotional tool. Yes, that's right. It's out
there pushing your brand while you don't have to do a thing. How do I know
this? Whenever I pick up my dog from the groomer, she is sporting a cute and
colorful bandana that complements the month we're in (i.e. flags for July,
apples in September). It's a nice touch
to see when my pooch is presented to me. But what I noticed on that cute
bandana is the grooming business's name and phone number. Nice! See how
something that makes Fifi or Fido look festive is actually getting its name out
there? That's smart marketing. But the bandana isn't just for animal-friendly
businesses. They are ideal for giveaways at tradeshows, parties and
celebrations, games and sporting events, and in goodie bags. Add your business
name to the colorful bandana and you got a bright message.
Monday, December 14, 2015
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