Be Unique and Stand Out from the Crowd

Sometimes a promo item really needs to make a statement. There's the executive clock that identifies you as a big deal when you receive one. The reusable shopping bag is self-explanatory. Use me when you hit the grocery store to put keep your bananas and broccoli in one spot. The stadium cushion is identified with keeping the bum cushioned at baseball games and on benches. But sometimes a promo item needs not to have specifics attached to it. Instead of it having a precise job, it can simply be something fun or silly. And perhaps that's what makes it so memorable. The Jellyfish Yo Yo is a prime example. It's cute. It's fun. It's downright silly. It's even a tad bit unnerving. Look at those crazy tentacles! It's a four-year-old child's dream to yo yo it up and down. But isn't there a tiny bit of a four-year-old in each of us just screaming to get out? Wouldn't this be the item to do that? That's what makes the yo yo a goodie for your next tradeshow. Don't do the practical. Give something that stands out, that is fun, and that makes you memorable. You won't be forgotten and that's a fact.