Tuesday, November 25, 2014

Aren't You Sweet?

The holidays are a great time to give a hearty thanks to those around you who have touched your life in the previous year. From friends and loved ones to those who perform services like delivering our mail and cutting our hair to the people we have purchased from us and used our products and services. When it's time to say thanks, a nice card with a proper sentiment and a gift are always much appreciated and well deserved. How about the gold gift box with chocolate covered pretzels? It gives a touch of sweetness to your recipient. And this is a gift that can be shared with others, which is another nice thing. This box, which is emblazoned with your logo or corporate name, offers a wonderful opportunity to not only thank someone but also to give your gift marketing potential for you. Who couldn't use a sweet gift like this? So give thanks this holiday season for all of the people who have been a positive part of your life in the past 12 months. Show them your gratitude with this simple, yet perfect gift of thanks.

Tuesday, November 18, 2014

Picture Yourself Marketing Your Biz

It's always a good idea to plan ahead. Whether you're anticipating a big purchase for your home or you are hoping to land new business in the coming months, you should be well-prepared. Even if you have all the business you need (and can handle) today, it's in your absolute best interest to market yourself and that is where great planning comes in. Say you are heading to a tradeshow next week. What should you bring in addition to the typical table covers and banners? How about the 2015 photo frame calendar magnets? These fit nicely with your other tradeshow materials, but are slim and small enough to hand out easily. What I like about these magnets is that the recipient gets the chance to personalize them with a photo of their own choosing. I also like that this little magnet is a 12-month marketing product. When your recipient looks at it in February or April or August, he or she will think of yours truly. So, you must be well-prepared for this amazing opportunity! By planning right now, you have a marketing tool that lasts for a whole entire year. Plan ahead. It's truly good for your business.

Monday, November 10, 2014

Be Unique and Stand Out from the Crowd

Sometimes a promo item really needs to make a statement. There's the executive clock that identifies you as a big deal when you receive one. The reusable shopping bag is self-explanatory. Use me when you hit the grocery store to put keep your bananas and broccoli in one spot. The stadium cushion is identified with keeping the bum cushioned at baseball games and on benches. But sometimes a promo item needs not to have specifics attached to it. Instead of it having a precise job, it can simply be something fun or silly. And perhaps that's what makes it so memorable. The Jellyfish Yo Yo is a prime example. It's cute. It's fun. It's downright silly. It's even a tad bit unnerving. Look at those crazy tentacles! It's a four-year-old child's dream to yo yo it up and down. But isn't there a tiny bit of a four-year-old in each of us just screaming to get out? Wouldn't this be the item to do that? That's what makes the yo yo a goodie for your next tradeshow. Don't do the practical. Give something that stands out, that is fun, and that makes you memorable. You won't be forgotten and that's a fact.

Monday, November 3, 2014

Bring a Little Warmth to Your Recipients

The clocks have been switched back one hour which means, for many of us, we'll be returning home from work in the darkness. And with those dark evenings comes the cold. Why not help your clients and customers stay toasty in those wintry months with the Keep Warm Buddy Set? It's ideal for parents (soccer moms, especially), coaches, caregivers, travelers, college students, those undergoing medical treatments and procedures, and teachers (recess chaperones, anyone?). The set includes a cap, gloves, and scarf in a convenient holder bag, so it can be tossed into a suitcase, purse, tote bag, or pocket. Better yet, this set can be stowed away in a glove compartment so that it is readily available when bad weather strikes. With the cold weather and the holidays fast approaching, the buddy set is great for wintertime tradeshows, conferences, and workshops as gifts or giveaways for attendees. It is available in six colors so you can choose the one that best fits with your organization for customization purposes. Stay warm, people!