Bag It Now

Goodie bags aren't just for kids anymore. The party bags chock full of candy, pencil toppers, temporary tattoos, and stickers have given way to adult-designated giveaway bags for corporate parties, new location openings, vendor showcases, conventions, annual meetings, and conferences. Forget the skimpy bags with crayons and bubble gum, but don't forget the concept of the giveaway bag altogether because adults enjoy receiving them. First, start with the frosted die-cut bag, an attractive yet inexpensive base to hold all of the great things your recipient will be tossing inside. Now that you've ordered that lovely gift bag, fill it with appropriate items to distribute to your recipients at your next big event. Offer a few items or many. Stick to a basic theme (coffee pods, mug, coaster, etc.) or go wild with an array of different products that you know will excite while conveying your message. Whether you include a simple pen with your company name on it or something a little more exotic, keep this quote from the ancient philosopher Seneca in mind. "A gift consists not in what is done or given, but in the intention of the giver or doer."