
A recent trip to the doctor's office gave me
an idea for this blog post. When leaving my appointment, I spotted a table set
up with various takeaway items for patients and included among the products
were
nail files in
sleeves. All of the items on the table were pink to remind women to get
regular mammograms for breast cancer. The nail file is now in my purse and I
realize that every single time I reach for it, I'll be reminded of the
importance of mammograms and I'll recall where I picked it up. Hmmm. This
simple nail file becomes a very powerful marketing tool for whatever message
you wish to promote -- breast cancer awareness, diabetes, or any health topic,
really. But it also is an easy item to hand out at tradeshows and events
because it's thin and compact. It also comes in various colors, perfect for
tailoring to your message or corporate colors. Oh, and the nail file isn't just
for disease prevention. Health and wellness spas, salons, gyms and fitness
centers, groceries, pharmacies, and grand opening events all could find great
value in this nail file. Imagine the possibilities! They are endless.
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