
My family is constantly opening various food
products from marshmallows and candy to cereal and pretzels. Before I realize
it, the kids have moved on to another product and the torn open bag of
marshmallows has quickly become stale. No worries though. I have that
recycled 6" bag clip
that I picked up at a tradeshow a few years back to save those snacks. Here is
an item that has made its rounds -- keeping potato chips sand-free at the beach
and closing cookie bags at soccer tournaments -- with my family. While in
transit, this simple clip has been seen by probably hundreds of people as I
passed around bags of goodies. Hmmmm…. This sounds like a really great
marketing tool. It's simple yet it clearly shows off that marketing message.
You could spend hundreds of thousands of dollars on a new marketing campaign,
and that is fine. But you could also integrate a small promotional item into
that same campaign, giving it out at product launches, tradeshows, client
meetings, and an array of other events. It's one more step that keeps your
brand in the mind of those who have met you and know your image and offerings
and even those who haven't.
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