Keep Your Business from Getting Stale with a Simple Promotional Item

My family is constantly opening various food products from marshmallows and candy to cereal and pretzels. Before I realize it, the kids have moved on to another product and the torn open bag of marshmallows has quickly become stale. No worries though. I have that recycled 6" bag clip that I picked up at a tradeshow a few years back to save those snacks. Here is an item that has made its rounds -- keeping potato chips sand-free at the beach and closing cookie bags at soccer tournaments -- with my family. While in transit, this simple clip has been seen by probably hundreds of people as I passed around bags of goodies. Hmmmm…. This sounds like a really great marketing tool. It's simple yet it clearly shows off that marketing message. You could spend hundreds of thousands of dollars on a new marketing campaign, and that is fine. But you could also integrate a small promotional item into that same campaign, giving it out at product launches, tradeshows, client meetings, and an array of other events. It's one more step that keeps your brand in the mind of those who have met you and know your image and offerings and even those who haven't.

You Gotta Shake, Rattle, and Get Business

The clocks have been turned ahead. The calendar has hit the vernal equinox. Kids are taking to the fields for softball and baseball practice. The daffodils are beginning to raise their yellow heads. What this means is that springtime has arrived and summer won't be far behind. You can easily bet money on the fact that men and women will be hitting the gym or the pavement -- or both -- in an effort to get in shape and work off the pounds that the stews, cupcakes, and countless high carb foods of winter tacked onto our derrieres and thighs. It's time for salads and smoothies. The 20 oz. Plastic Fitness Shaker with Measurements makes whipping up a protein shake or smoothie as simple as a cakewalk -- or rather as simple as can be. Gyms and fitness centers, physicians, and health insurance companies have used this promo item to market their businesses while giving clients and potential customers a product that they can really use to get in shape and feel good. Now's the time for your logo to splashed across these shakers as so many people are looking to improve their overall health. You'll help them get in shape. Your recipients will help to market you.

The Pencil Takes the Lead!

While sharpening pencils for my kids the other night, I realized something. Expensive, top-notch pens seemingly have taken over the world, providing the ink necessary for the signatures that grace laws, bills, and contracts. Everything from sending a nephew a check for his 18th birthday to the President penning a signature on a new law, is left to the mighty pen. Thus, the well-promoted pen appears to be leaving the lowly pencil in the (lead) dust. But actually, that's not the case. Take a look at all the schoolchildren who learn to write with pencils. Even college students choose pencils over pens for their high level math classes. Accountants and librarians are two professions also known to have pencils in hand. The Buy Write Pencil is a promo item for any industry: hotels, insurance firms, electricians, retail businesses, schools, IT companies, dentists, etc. Although the pen would have you believe it's conquered the world, we all need our pencils. And one simple pencil can market your business for months, even years to come. Each time it is used or sharpened, or even just sitting on the counter or desk, it's marketing your company.

Well, By George, I'm Feeling a Lot Less Stressed

Oh, the stress! There are so many reasons why anxiety can build up and take over, leaving us sleepless, hesitant, and worried. Health issues for ourselves and loved ones, the increase in the cost of living, the looming tax season crunch, and paying off those holiday bills are just a few scenarios that we can all relate to in terms of anxiety. So, what do we do about it? How about squeezing the dickens out of our first President? Would that help you to feel better? If so, take a look at the George Washington Bust Stress Reliever. Imagine the fun of clutching old Georgie boy and squeezing him to your heart's content. Now, imagine all of your customers doing the same thing! Sure, George can't offer you a fat check to pay off that heating bill or make sure that your tax return is filed correctly to make the deadline, but he can alleviate some of the worry in your life while bringing a little smile to your face. Hand these George stress relievers out at your next business conference, meeting, or tradeshow and listen for the chuckles. The question isn't who could I give these to but who wouldn't love this great promo item?

Extending Your Business Reach to Animal Loving Peeps

Know how to capitalize on a market that you never considered critical to your business? Today's tip shows you how! Pets are a huge part of many of our lives. According to the Humane Society, the US was home to 164 million pets in 2012 -- a whopping 62 percent of US households had a furry, fluffy, or scaly baby living under its roof. What does this mean to your business? Your business -- whether it is pet-oriented or not -- should cater to pet owners. You need to capitalize on these statistics. You could be a veterinarian or a pediatrician. A dog walker or an office cleaning service. An accounting firm or a convenience store. Whatever your business entails, you probably cross paths with pet owners, if not daily, then almost daily. Why not pitch your business directly to these people? It doesn't mean you have to stand up and give a speech. A simple smile, quick introduction, and customized promo item are all the tools you need. The pet food scoop n' clip is one suggestion. It's a small token gift that is inexpensive for you but completely necessary for dog and cat owners who will be feeding their beloved babies daily.