
Recently, my kids attended an NBA game and came
home with
24 oz. vista
sports bottles, and this got me thinking. The item was given as a promotion
by an insurance company (interesting!) at a basketball game. What a wonderful
idea! Look at how many people that one simple item touched -- literally
thousands. That's right, I said
thousands.
The item is related to sports -- heck, you need to drink fluids when you're
biking, hiking, taking boot camp class, or shooting hoops. But the company
distributing the item isn't affiliated or directly related to sports in any
way. Yet, this particular organization used a major sporting event to promote
itself in front of a hugely diverse clientele of people. This is what your
business needs to do. You might think that you can only hit a tailored group,
say the demographic where the majority of your income comes from. However, by
not being so focused, you can touch on other demographics that you might never
have even considered. Sure, my kids aren't interested in an insurance company,
but the bottle came home and I might have a need for such services. See, how
many pairs of eyes you reach by one small promotional product? It's amazing!
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