A Simple Marketing Tool for Your Business

Ask a group of people what comes to mind when you say the words “promotional products” and you’ll probably get an array of answers like “golf shirts,” “pens,” and “coffee mugs.” These three things are among the most widely recognized when it comes to promo items and giveaways. In fact, let’s take a look at pens. You probably have quite a few of these lying around the house or your office from your bank, travel agencies, and healthcare providers. See? You’re using these products and that’s exactly what the person who gave one to you wants you to do! You’re marketing that individual’s business every time you pick up that pen and sign your name to a check, write down a shopping list, or ink your initials on your child’s homework. Your eye is drawn to that pen even if you aren’t thinking about booking a trip to Spain or needing any financial advice. When you do need a vacation or have to open a Roth IRA, that pen reminds you of the person or business providing that service. Now, do the same thing for your business. Market it with the Atlantis pen, a sophisticated gift that is comfortable to use and looks like a class act.