Tuesday, September 25, 2012

Have iPad, Need Cover

I just received the new iPad as a gift from my husband on my birthday a few weeks ago. It was a huge surprise and I simply love my new toy. What’s the first thing I did when I got it? I immediately put an iPad silicone cover on it. Now, think about what I just did. Are you seeing a great promotional product to market your business? You call or email Gimmees and order a bunch of these covers with your company’s name and logo on them. Now, ask yourself, who’s using iPads? Everyone! Who are you now marketing your business to? Everyone who owns an iPad, you say. That’s right but you’re missing something. You’re also marketing your business to everyone else who sees those iPad people working, playing, Facebooking, surfing, and reading the news on their iPads. Ah, yes. It’s a lightbulb moment all around! You’ve taken a great gadget – the iPad – and taken advantage of an accessory for it. Nifty, huh? It sure is. Now, get yourself online and place that order with Gimmees. You’ve got potential customers to market to.

Monday, September 17, 2012

A Little Lip Balm Goes a Long Way to Market YOU

You need to market your business, right? You don’t have a lot of money to do it, correct? Yet, you need your name out there just like your competition. Okay, here’s what you do. You find a marketing item that is appealing many different demographics but that is also cost-effective so it won’t leave your wallet bleeding. I’ve said this before and I will say it again. You need to make a buck to earn a buck. It’s sometimes hard to make one-person companies and large corporations understand that. So, start small. Start with something like fruity SPF15 lip balm. Does it sound silly? It’s not. I have a bunch of these tubes from my brother’s law firm. That’s right – I said, law firm. Everyone who has ever gotten one of these sealed tubes of lip balms has loved them. I have so
many of them that I started doling them out to people. I’ve handed them out at soccer tournaments (a mom had chapped lips), to my friend’s son (he was heading to the beach for the day), and to my neighbor when we stopped to chat at her mailbox (another chapped lip case). Look at all that marketing for the law firm that happened by me. Oh, and I don’t work at the firm. I just happen to really like the lip balm. Free marketing all because of a few people who have sore lips.

Tuesday, September 11, 2012

A Pill Box for Your Customers

A recent visit to my pharmacy to pick up a prescription left me a bit baffled. When I checked the bag with my receipt and medicine inside, I was surprised to find a 7-day pill box as a token gift. I was stunned. Did I look old? Heck, I’m proud to say that I don’t even have gray hairs yet and that nightly firming cream is doing wonders on my non-existent wrinkles (at least that’s what I tell myself). But a pill box? Had I become an old lady with glasses hanging off a chain, counting out pills for the week already? Actually, the pill box has been quite handy. When I was on vacation a few weeks ago, my daily vitamins fit nicely in there, and I didn’t have to pack the bulky bottle in my suitcase. So, even though not all of your clients are on daily medicines just yet, they can find uses for the pill box. Any pill will fit even if it’s a Vitamin C tablet or soft gels that relieve headaches. It’s an inexpensive way to market your business and trust me they won’t forget you. I doubt I’ll ever forget the pharmacy tech who slipped that pill box into my bag.

Wednesday, September 5, 2012

Why a Simple Backsack Markets You

A recent trip to the beach with my sons got me thinking. As the small biplanes flew over the ocean pulling banner messages behind them touting the best beer specials on the island or where to shop for fudge and salt water taffy, I realized that marketing and advertising doesn’t need to be expensive. Instead, it can be low key and reasonable. How do I know this? Take a look inside your gym locker room, watch the mother pushing the stroller at the mall, have a gander at the couple taking a Sunday stroll through the park. Something as simple as the Aero Non-Woven Backsack is a marketing item that meets the needs of the masses – singles, couples, parents, kids, college students, those with active lifestyles, those who partake in fitness activities, educators, business people. Who couldn’t use one of these sacks to tote around their sneakers, books, magazines, water bottles, sunscreen, and the like? Really, this is an item that gets YOU noticed because it gets used all the time. Why waste your money on a banner ad flying over the ocean? Stick with a tool – or in this case, a backsack – that gets the attention of everyone.