Tuesday, June 26, 2012
SOS Means Save Our Skin!
Monday, June 18, 2012
Nothing Is Prettier than a Vase of Flowers
Thursday, June 14, 2012
A Kooler that Makes the Heat More Bearable
A recent weekend spent at a soccer tournament provided me with enough fodder for today’s blog post. It was hot and humid and everyone – players, parents, coaches, refs, and spectators – were drinking cold bottles of water, juice boxes, and sports beverages to keep cool and hydrated. But those coolers also kept sandwiches, fruit, and other refrigerated food from spoiling in the heat, and housed numerous tons of ice as well as cool rags for players who suffered injuries or just needed a quick pick-me-up. The rolling kooler is a terrific giveaway for your company and it’s useful for all demographics – parents with children; people having parties; organizations who must keep drinks cold while outdoors; sporting events; and those who enjoy camping. This cooler keeps everything cold and it doesn’t kill your back – you roll it behind you instead of lugging it over a shoulder. Wouldn’t this be a great promotional item to add to your arsenal? How many different customers would benefit from it? Can you imagine marketing your business while your customers are camping or at a Fourth of July picnic or at a baseball tournament? These are places you probably never imagined your corporate name would get shown off. But here’s the chance for your corporate identity to make a guest appearance at all future happenings.
Monday, June 4, 2012
Here's Something I Need to Address
It might seem a little outdated for me to suggest that your business logo gets added to a micro address book with pen for a marketing giveaway. Sure, I know what you are thinking. Everyone these days has a Blackberry or an iPhone. You are texting people, not sending snail mail letters. If you want to “visit” with someone, all you need to do is drop by on his or her Facebook page. Why would anyone need an address book? I’ll tell you why. Recently, I was speaking with a client who was quite upset about the fact that an unexpected snag caused her to lose all of the contacts she had in her Blackberry. She had a backup of those contacts, but the device was rather new and the update didn’t cover the people she’d added within the past few weeks. And she’d added a lot of new contacts in that time period. I recommend that you immediately add your contacts to a hard copy address book – mobile numbers, emails, Skype, etc. – so that a potential loss of information only causes a minor headache and not a major migraine. Make your giveaway even better by adding all of your business information to those address books. It will make life easier for your own clients.
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