
Handling multiple tasks at once is normal for us
humans. We talk on the phone while typing on the computer. We text while
walking. Drive the car and gobble down a turkey sandwich. It's in our nature to
do two or more things at a time. And that's what your promotional items should
be doing for you, too. Look at the giveaways and goodies you hand out to
people. Are they multitasking for you? Are they offering great benefits by
getting your company name out to the masses while also performing in their own capacity? Take something simple
-- the
Recycled 9 Oz. Clear Cup,
for example. This cup gives some sort of refreshment (function #1) and brightly
shows off who is offering said refreshment (function #2). Okay, now use the cup
(or hundreds of them) in your booth at your next vendor showcase. See, all the
people gathered around your booth? They are drinking (whatever beverage you
have provided whether it's grape soda, filtered water, or iced coffee) and
seeing the company's name right in front of them. It's what promotional items
are supposed to do! It's multitasking at its finest.
No comments:
Post a Comment