Tuesday, October 14, 2014

Your Promo Products Should Always be Double Ds... as in Double Duty!

Handling multiple tasks at once is normal for us humans. We talk on the phone while typing on the computer. We text while walking. Drive the car and gobble down a turkey sandwich. It's in our nature to do two or more things at a time. And that's what your promotional items should be doing for you, too. Look at the giveaways and goodies you hand out to people. Are they multitasking for you? Are they offering great benefits by getting your company name out to the masses while also performing  in their own capacity? Take something simple -- the Recycled 9 Oz. Clear Cup, for example. This cup gives some sort of refreshment (function #1) and brightly shows off who is offering said refreshment (function #2). Okay, now use the cup (or hundreds of them) in your booth at your next vendor showcase. See, all the people gathered around your booth? They are drinking (whatever beverage you have provided whether it's grape soda, filtered water, or iced coffee) and seeing the company's name right in front of them. It's what promotional items are supposed to do! It's multitasking at its finest.

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